Thursday, December 26, 2019

The History of the Fashion Store Zara - 2181 Words

Background Inditex, one of the worlds largest fashion distributors, has eight major sales formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home y Kiddys Class- with 3.147 stores in 70 countries around the world. Inditex Group is comprised of over one hundred companies associated in textile design, manufacturing and distribution. The achievements of the company and the uniqueness of its management model, which is based on innovation and flexibility, made Inditex one of the largest fashion distribution groups in the fashion industry. The company’s fashion philosophy -creativity and quality design together with a rapid response to market demands- has resulted in fast†¦show more content†¦The ideas and design of a product came from the designer. The designer gets the idea of what product to design next by means of its sales from stores and customers feedback and comments. The designers based their ideas in product de signs from previous product sales. The feedback and comments of customers a bout a product is also considered in the design. Below is a diagram that shows the cycle how a product is made. The company’s success is because of the total control in every aspect of the business, from designing, to production, and to distribution. By having total control of the entire process, the company can quickly react to the fast changing fashion trend and customer taste, this provides the company an idea of the latest fashion trend. Having total control in all business activities allows Zara to produce and release new design in a short span of time. All of the functions of the business continuously works together to produce new collections and designs which are updated and completed on a weekly basis, this allows the company to release new product easily. Zara shop managers report to designers in La Coruà ±a in a daily basis on what has and has not sold. This report is used to determine if a product is to be kept or altered, and whether new lines are to be created. This happens in just a few days. The designers mostly rely on product sales, feedbacks and comments fromShow MoreRelatedThe History of the Fashion Store Zara2193 Words   |  9 Pageslargest fashion distributors, has eight major sales formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home y Kiddys Class- with 3.147 stores in 70 countries around the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Inditex Group is comprised of over one hundred companies associated in textile design, manufacturing and distribution. The achievements of the company and the uniqueness of its management model, which is based on innovation and flexibility, made Inditex one of the largest fashion distributionRead MoreZara Case Study1656 Words   |  7 Pages3.1 HISTORY and BACKGROUND ZARA is the flagship chain store for the Spanish Inditex Group owned by Amancio Ortega, who also brands such as Massimo Dutti and Bershka. It was first open in 1975 in La Coruna, Galicia, Spain. Originally a lingerie store, then the product range expanded to incorporate women’s fashion, menswear and children’s clothes (5). The international adventure began in 1988, opened its first foreign store in Oporto, Portugal. The market growth remained mysterious and it kept growingRead MoreZara Fashion Clothing : Zara1024 Words   |  5 PagesINTRODUCTION ZARA FASHION CLOTHING: Zara is one of the retail sale format of Inditex group and well-known an international fashion clothing brand which is very famous for its apparel and accessories. 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Zara was the largest and most internationalized chain of Inditex, which is its owner, and on account being a better established chain it expanded into neighbouring markets (Z8). Zara played the lead role in increasing the share of Inditex’s sales accounted for by international operations and it continued to be the principal driver of the group’s growth despite the expected slight drop in the share of the group’s total sales (Z9). Zara will be analysed based on strategicRead MoreMarket Research Fast Fashion1600 Words   |  7 Pagesï » ¿ Fast Fashion Brands        By Sehee An ID: 376050211 Due Date: 8/09/2014 Background research and short explanation Although the global economic crisis has weakened consumer confidence there is a remarkable consumption phenomenon in fashion market. Fast fashion is a new word used in fashion scene to say that designs move from runaway speedily so as to take the latest fashion at Fashion Week in both the spring and the fall of every year. 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Mass customization has become a requirement for many businesses especially in the dynamic, fast-changing industries. However, the more product varieties, the more difficult it is to forecast demand, control inventory and manufactureRead MoreTom of Maine1461 Words   |  6 Pagesthe economy focuses on making their businesses grow. They do however try to help make their processes â€Å"environment friendly† in this way, they also contribute to the betterment of the society. 2. What examples and incidents from this brief history of Tom’s of Maine illustrate how the personal ethics and values of founders can positively influence a firm and its culture as it deals with the challenges of start-up and growth? Tom and Kate’s principles affected the culture of their companyRead MoreGlobalization, Zara and HM2684 Words   |  11 Pageswhich we will study in this regard are Zara and HM. All the top garment industries notability Zara and HM are doing a fine job in the garments industry as they have adopted well-defined quality standards. There is a diverse research made on the garments and fabric business as they do change with respect to the trends and fashion. Both HM and Zara are strategically safe players and they have all what it takes to be the front runner in the market. Their stores are in the different areas of the world

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