Marketing Plan Brand Positioning Strategies

Question: Discuss about the Marketing Plan for Brand Positioning Strategies. Answer: Introduction In this report an adamantine study has been prepared on the marketing plan of the Loblaws store. This is Canadian company which has been running its food retail business around the globe. In addition to this, company operate private label program which is accompanied with grocery, household items, baby products and financial services. This company has been planning to expand its business around the globe. However, current positioning of company in clients mind is effective which could render company to be successful in implementing its marketing plans. This report contains all the marketing strategies and products plan which would provide how Loblaws store could increase the sales of its products and services in market. This company has been planning to penetrate Canadian market by using effective marketing plan in its business functioning. Nonetheless, Loblaws store needs to focus on two main strategies to make effectiveness in its developed marketing strategies such as product diff erentiation and cost leadership (Hollensen, 2015). Positioning statement of Loblaws store This statement is accompanied with all the details of clients such as their values, belief and perception with the particular products and services. Therefore, Loblaws for penetrating its food retail business in Canada need to evaluate particular choice of actions of clients. It is necessary to customize the products offering in market. It will company to penetrate the market with set objectives and goals. Company need to use cost leadership and product differentiation strategy for the increment of the sales of its products. Company has used these both strategies to helps clients to determine in their mind that Loblaws stores offering its products at very low cost without compromising with its quality. Loblaws store by using its positioning statement could easily identify its existing image in the minds of clients. It will also help in using its core competency in food retail business grab new clients in effective approach (Alden and Nariswari, 2017). Marketing objectives Marketing activities are associated with all the promotional plans which are used to promote goods and services offered to clients. The main objective marketing plan is to promote sales of products in market. However, there are several other objectives which Loblaws store has to take into consideration before implementing marketing plan. There are following objectives which Loblaws store wants to achieve in Canadian market from its marketing plans (Entezari, et al. 2014). To provide and deliver high quality of goods and services in food retail stores to its clients. To expand its business and sustain effective consumer satisfaction from its offering. To establish an effective brand image around the globe by providing good quality of goods and cheapest price. To evaluate wants and needs of clients to make customization in its current offering so that turnover of the company could be increased. However, Loblaws store has objective to increase its market share around the globe and provide tough competition tot its rivals in food retails market. Company has indulged in diversified field and making efforts to grab particular niche market to increase its total comprehensive income (Villavicencio, et al. 2013). References Alden, D. L., Nariswari, A. (2017). Brand Positioning Strategies During Global Expansion: Managerial Perspectives from Emerging Market Firms. InThe Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World(pp. 527-530). Springer, Cham. Entezari, A. R., Karimi, B., Kianfar, F. (2014). Optimal production control and marketing plan in two-machine unreliable flexible manufacturing systems.The International Journal of Advanced Manufacturing Technology,73(1-4), 487-496. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Villavicencio, H., Hernndez, C., Gmez, A., Czar, J. M., Rodrguez-Antoln, A., Prieto, L., ... Arrabal, M. (2013). Treatment of prostate and renal cancer with oral drugs (abiratarone and antiangiogenic agents): positioning statement from the Spanish Association of Urology.Actas urologicas espan?olas,37(6), 321.