Please read the cases and answer the questions by using the relevant Essay - 2

Please read the cases and answer the questions by using the relevant legal basis - Essay Example Further Article 4 prohibits any agreement between undertakings that will prevent, disrupt or restrict competition directly or indirectly in a given area of commodities. Reduction of prices will likely to make Ilovemoneyalot control the market and interfere with small shareholders in the market. Under Article 5 (b, c) allows Ilovemoneyalot to take such decisions provided they will not eliminate competition and that they are to benefit consumers of those products (Turkish Competition Authority 1). I would advise Arthur under the intellectual and Artist Works Law No.5846 of December 5, 1951 that protects the rights of the original author (Turkish Competition Authority 1). Selling Arthur’s song to the public is a violation of Art. 13. That protects the economic and moral interests of authors in their intellectual and artistic works. The court has mandated to determine the real author of music under clause (Addition: 7.6.1995 - 4110/6).Maria Wannebesinger has no right to alter the original work of Arthur without his consent. Arthur should sue Maria to demand compensation for exposing his work to the public behind his

Social Learning Theory Essay Example for Free

Social Learning Theory Essay Albert Bandura proposed the theory of social learning. There are three core concepts. First is the idea that people can learn through observation. Next is the idea that internal mental states are an essential part of this process. Finally, this theory recognizes that just because something has been learned, it does not mean that it will result in a change in behavior. Badura demonstrated observational learning in his Bobo doll experiment. In the experiment, children observed an adult acting violent toward a Bobo doll. Later when the children were allowed to play with the Bobo doll they imitated the previous aggressive actions. From this experiment, Bandura noted the concept of intrinsic reinforcement. Intrinsic reinforcement is a form of internal reward, such as pride, satisfaction, and a sense of accomplishment. Bandua also learned from the experiment that learning does not necessarily change behavior. By the children learning observationally from the adult, they demonstrated that people can learn new information without demonstrating new behaviors. Once you understand social learning you are able to understand how we learn in social environments. Bandura’s idea of intrinsic reinforcement, introduced the idea of internal reward as another influence to learning. This idea on internal thoughts and cognitions helps connect learning theories to cognitive developmental theories. He also changed behaviorists’ previous ideas that learning led to a permanent change in behavior. Finally Bandua helped us to understand how to successfully learn; through attention, retention, reproduction, and finally motivation. Understanding social learning has changed my view of the world. Understanding the way we learn socially has made me recognize the importance of modeling appropriate behaviors to children or anyone who is following your example. Furthermore, I have learned that importance of encouragement to build self-efficacy, in order, to fully learn in a social setting.

Free Essays on Homers Odyssey: Life’s Epic Dimensions :: Odyssey essays

The Odyssey: Life’s Epic Dimensions In The Odyssey, the wayfarer discovers that life’s lessons are learned through epic dimensions as seen through life’s adventures, life’s test of loyalty, and life’s mistakes. Life is a grand adventure, and for one to understand and complete the grand adventure can be seen as a plethora of small adventures. Throughout the adventure of life, one must trust those closest to get one through rough and hard times there for those around one, namely Odysseus, can rely on his friends, family, and the gods loyalty for support through his adventure. In life most humans make mistakes throughout their life and so do heroes such as Odysseus. But no matter how many times you may prove yourself worthy, no one is perfect. When a person takes a grand journey it is a great test and opportunity to prove himself a worthy person in front of family and friends. In order to reach ones objective victoriously one must endure a plethora of hardships. Time and again Odysseus has proven himself but the gods intervene and throw him a new journey or hardship any time they can with the intention of increasing Odysseus’ greatness. While Odysseus was disguised as an old beggar he took a beating of verbal insults from the suitors by the approval of the gods, "Yet Athena allowed the haughty suitors not altogether yet to cease from biting scorn. She wished more pain to pierce the heart of Laertes son, Odysseus" (180). Athena’s intention is to let Odysseus realize how the citizens of Ithaca and his family were treated by the suitors and place even more revenge in his heart. Throughout the testing by the gods Odysseus grows spiritually and proves to be a smart and powerful opponent. Like every persons jou rney, Odysseus grew stronger on the inside, where it counts the most. The gods have no regard for what may happen to the many people who live except the ones they favor. The gods themselves are evil in a variety of ways and aided men who are evil without care as long as the ones they favor remain safe. Although Odysseus is a good man, the gods fully support the slaughter of the suitors even though there may have been more ethical ways of punishing the suitors, "He spoke, but not a word did wise Odysseus answer. Silent he shook his head, brooding on evil" (198).

Persuasive Memo

TO: Harri Karvinen, President FROM: Saurabh Mishra, Regional Manager of Sales DATE: 19th July, 2009 SUBJECT: Review of proposal to eliminate STP On behalf of all the regional sales managers and the salespersons in TeknoSport, I would like to put forth this request to kindly review the pending decision to eliminate the legendary TeknoSport’s Sales training programme(STP). Being part of the business for a long time, and from the rich ground work experience that we all believe we have, we feel that STP has been at the forefront of pitching TeknoSport into a position that it enjoys right now. STP has been an integral part of the success story of TeknoSport and there are various reasons for which there is a need to continue the STP. They are enlisted below: †¢Rigorous training before on-the-job training – STP takes the new employees through a rigorous 5 day schedule, adapting them to the skills which differentiates an STP salespersons from the rest †¢Holistic training – STP incorporates the accumulated learning of various salespersons over so many years. This would not be provided by a buddy system where scope is limited to just one mentor †¢Training of long time sales personnel – Currently, there are no programs in place which would train the long time sales personnel with the new products, new methodology and new communication systems in place. This is very crucial for our successful salespersons to adapt to the changing paradigm †¢Employee Satisfaction – STP is one of the major contributors to employee satisfaction in our firm. It provides an enriching experience to the long time sales persons, and to the new employees, it imparts new confidence levels and makes them feel important to TeknoSport. Apart from that, it helps them learn the new communications systems, thus enabling them in better workload management, making them more efficient †¢Contribution to success – Our success has been driven by amazing performances by our sales personnel. Our innovative products are definitely important, however, if not for the amazing skills and knowledge shown by our sales personnel trained in STP, none of our products would see even their first customers †¢Employee Retention – STP has been the biggest factor in reducing employee turnover in our company. If we need to maintain the same, we need to continue STP, as it is undoubtedly the biggest favorite amongst all our employees and has lready proved to be the single most important contributor to reducing employee turnover Instead of completely eliminating STP, we can think of other alternatives, for example †¢Combining STP with the suggested buddy program †¢Shortening the duration of STP †¢Providing STP to certain percentage of sales personnel and then spreading the learning through buddy system †¢Making it biannually instead of quarterly To cut a long story short, we believe that STP has been at the heart of TeknoSport’s success story. Our USP is our superior, highly knowledgeable team of Sales Personnel, which are being churned out by STP year after year. Elimination of STP would compromise the quality of our sales personnel as well as their satisfaction levels and this is bound to have a major impact on our market position. Even though STP requires investment on the part of the company, these investments provide unparalleled long term benefits both in terms of our success as well as employee satisfaction. To cut down STP would be to cut down the driving force behind our success. We earnestly request you to kindly review the proposal of eliminating STP in light of the arguments purported by us and to look into the alternatives. Attachments – Employee ratings of STP, market survey, customer survey

Employee Training and Career Development Essay

In this Employee Training and Career Development Paper a number of topics will be discussed pertaining to development. Explaining the role of training in an organizations development and describing different employee development methods and its benefits will be reviewed. The paper will address analyzing the relationship between employee and organizational development, as well as, describing the role of human resource management in career development. Resources for this information will come for the eBook; Fundamentals of human resources management text. Included in this paper will also be a reflection on the writers’ personal career development, and where they see themselves in 5 years. Along with it will be the writers’ opinion on how their present and/or future company can assist in their career development and if the company’s career development opportunities are sufficient. Bullet 2 Employee development is future oriented and concerned with the education of an employee rather than job training. By education, this means enhancing an employee’s ability to understand and interpret knowledge. Employee development focuses on personal growth to aid in the success of preparing for greater responsibility positions, have analytical, human, conceptual and specialized skill. There are three methods of employee development that will be reviewed; job rotation, assistant-to positions, and lecture coursed and seminars. Each of these methods are either on-the-job techniques or off-the-job techniques. Job Rotation involves moving employees throughout the company to different positions with the intent of expanding skills, knowledge and abilities. This  method can be done either horizontally or vertically. Job Rotation is a great method, its benefits such as broadening the employee’s exposure to the organizations operations, increasing experience, reducing boredom, and stimulating new ideas are excellent avenues to have within a company. This also allows management the opportunity to observe the employee for reliability. The Assistant-To Positions method is when employee’s with potential work under someone with a higher position in other areas of the organization. These employees may be staff assistants or serve on a particular board. Whichever duty it is, it is done under the eye of a supportive coach. Benefits for this method is that the employee will gain a numerous amount of experience in management activities and grooming duties for a higher leveled position. Lastly the Lecture Course and Seminars method is one many organizations offer either in-house or through outside sources. This method involves traditiona forms of instruction, revolving around lecture courses and seminars. Employees acquire knowledge and develop DeCenso, D., & Robbins, S. (2007). Fundamentals of human resource management (9th ed.). Retrieved from The University of Phoenix eBook Collection.

Free Essays on My Love

Free Essays on My Love Touch me ever so gently Kiss me passionately as you are wanting me intensely. If you should see a teardrop upon my cheek Know it is because I love you so deeply Let me be ever near you Gently stroking your hair Smelling the scent of you Showing you how much I care only as I do Hold me firmly against you, passionately. As I am one with you physically and spiritually. Love me as though it shall be the last time For it surely will be. For it is our first time, once in an eternity....

Free Essays on Re-appearance Of The Ghost In Hamlet

The ghost of Hamlet’s father, King Hamlet, reappears in Act 3, scene 4 to remind Hamlet of his purpose, not to waste time trying to get his mother’s confession, but to take revenge against his uncle Claudius. When the ghost originally spoke to Hamlet in Act 1, scene 5; he told his son to â€Å"revenge his foul and most unnatural murder† (1.5. 25.), but â€Å"leave her to heaven† (1.5. 86.), telling Hamlet to not waste any time trying to accuse Gertrude, for she knows nothing of the heinous act. The ghost comes back again in Act 3, scene 4, because Hamlet has not yet carried out the request his father has made of him. Ghosts are said to haunt places because they have unfinished business, King Hamlet’s business is to see his brother Claudius punished for the murderous crime he has committed. The ghost is obviously watching over Hamlet throughout the play and has seen him go through his doubts and questions whether or not the ghost is good or evil, and whether or not Hamlet should take action upon his uncle. The ghost has followed Hamlet into Gertrude’s room and listened to their conversation and watched as Hamlet killed the snooping Polonius, and started to accuse Gertrude about her part in the murder of his father. It is then that the ghost had to reappear, to take Hamlet’s anger and attention away from his mother and her connection to the murder of King Hamlet, and direct it toward whom his father intended, Claudius. The ghost of King Hamlet told his son, â€Å"But, look, amazement on thy mother sits:/O, step between her and her fighting soul:† (3.4. 110-11). The ghost achieves his purpose in this scene, which is to make Hamlet to realize it is not Gertrude he wants revenge against, and that Hamlet should not waste his time tormenting his mother, but find Claudius and follow through with his revenge. The ghost of Hamlet’s father quickly comes in and out of the scene, but has a strong impact on Hamlet, who knows... Free Essays on Re-appearance Of The Ghost In Hamlet Free Essays on Re-appearance Of The Ghost In Hamlet The ghost of Hamlet’s father, King Hamlet, reappears in Act 3, scene 4 to remind Hamlet of his purpose, not to waste time trying to get his mother’s confession, but to take revenge against his uncle Claudius. When the ghost originally spoke to Hamlet in Act 1, scene 5; he told his son to â€Å"revenge his foul and most unnatural murder† (1.5. 25.), but â€Å"leave her to heaven† (1.5. 86.), telling Hamlet to not waste any time trying to accuse Gertrude, for she knows nothing of the heinous act. The ghost comes back again in Act 3, scene 4, because Hamlet has not yet carried out the request his father has made of him. Ghosts are said to haunt places because they have unfinished business, King Hamlet’s business is to see his brother Claudius punished for the murderous crime he has committed. The ghost is obviously watching over Hamlet throughout the play and has seen him go through his doubts and questions whether or not the ghost is good or evil, and whether or not Hamlet should take action upon his uncle. The ghost has followed Hamlet into Gertrude’s room and listened to their conversation and watched as Hamlet killed the snooping Polonius, and started to accuse Gertrude about her part in the murder of his father. It is then that the ghost had to reappear, to take Hamlet’s anger and attention away from his mother and her connection to the murder of King Hamlet, and direct it toward whom his father intended, Claudius. The ghost of King Hamlet told his son, â€Å"But, look, amazement on thy mother sits:/O, step between her and her fighting soul:† (3.4. 110-11). The ghost achieves his purpose in this scene, which is to make Hamlet to realize it is not Gertrude he wants revenge against, and that Hamlet should not waste his time tormenting his mother, but find Claudius and follow through with his revenge. The ghost of Hamlet’s father quickly comes in and out of the scene, but has a strong impact on Hamlet, who knows...

Homemeade Kinetic Sand Recipe

Homemeade Kinetic Sand Recipe Kinetic sand is sand that sticks to itself, so you can form clumps and mold it with your hands. Its also easy to clean up because it sticks to itself. Kinetic sand is an example of a dilatant or non-Newtonian fluid that increases its viscosity under stress. You may be familiar with another non-Newtonian fluid, oobleck. Oobleck resembles a liquid until you squeeze or punch it, and then it feels solid. When you release the stress, oobleck flows like a liquid. Kinetic sand is similar to oobleck, but it is stiffer. You can mold the sand into shapes, but after a few minutes to hours, they will flow into a lump. You can buy kinetic sand in stores or online, but its a simple and fun science project to make this educational toy yourself. Heres what you do: Kinetic Sand Materials Fine play sandDimethicone [polydimethylsiloxane, CH3[Si(CH3)2O]nSi(CH3)3] Use the finest sand that you can find. Fine craft sand works better than playground sand. You can experiment with colored sand, but be aware the dyes may not work for the project. Kinetic sand that you buy in the store consists of 98% sand and 2% polydimethylsiloxane (a polymer). Polydimethylsiloxane is known more commonly as dimethicone, and it is found in hair anti-frizz gel, diaper rash cream, a variety of cosmetics, and in pure form from a cosmetics supply store. Dimethicone is sold in different viscosities. A good viscosity for this project is dimethicone 500, but you can experiment with other products. How to Make Kinetic Sand Spread dry sand out in a pan and allow it to dry overnight, or place it in a 250 F oven for a couple of hours to drive off any water. If you heat the sand, let it cool before proceeding.Mix 2 grams of dimethicone with 100 grams of sand. If you want to make a bigger batch, use the same ratio. For example, you would use 20 grams of dimethicone with 1000 grams (1 kilogram) of sand.If the sand wont stick together, you can add more dimethicone, a gram at a time, until you get the consistency you want. Homemade kinetic sand is similar to what you would buy, but the commercial product uses super-fine sand, so it may behave a bit differently.Use cookie cutters, a bread knife, or sandbox toys to shape the kinetic sand.  Store your sand in a sealed bag or container when you arent using it. Recipe for Homemade Kinetic Sand Using Cornstarch Cornstarch is the material mixed with water to make oobleck and ooze. If you cant find dimethicone or are looking for a cheaper alternative, you can make homemade kinetic sand that is essentially oobleck with sand. It will not be as easy to mold as dimethicone sand, but its still fun for younger explorers. The advantage over regular play sand is that this recipe will stick together, so you can have an indoor sandbox without tracking as much sand all over your home. Materials Large plastic tub or a small pool6 cups cornstarch6 cups water50-lb bag of play sand ​​Instructions First, make the oobleck by mixing the corn starch and water.Stir in the sand until you get the consistency you want. Its okay to add a bit more of any ingredient to get the perfect sand.If you like, you can also add a squirt of dishwashing detergent or a couple of spoonfuls of tea tree oil to help prevent bacteria or mold from growing on the sand.The sand will dry out over time. When this happens, you can add more water.

See assignment criteria Essay Example | Topics and Well Written Essays - 1000 words - 1

See assignment criteria - Essay Example In case of Ruritania, the potential of e-commerce is unlimited and will be very beneficial; however, it brings with it a number of legal issues regarding intellectual property, privacy, customer protection, copyright, etc that the government should focus on to ensure continuous growth of e-commerce in the country. However, this process of introducing and implementing new laws and strategies related to e-commerce will not be easy, and thus, the government should prepare itself to confront different challenges in this process due to the international nature of the internet and e-commerce. In this regard, the foremost requisite to ensure e-commerce growth will be to take global and diversified perspective while creating new strategies and regulations (Wimmer, 2003). It has been an observation that regulations and laws focusing only local stakeholders often result in negative outcomes, which the government of Ruritania will have to avoid during the process of alteration of laws and regul ations related to e-commerce. One of the most important concerns that the government of Ruritania should focus on is the application of copyright on digital content, as well as application of national regulations in the cyberspace. Additionally, some other issues are privacy of customers and consumers on the internet and level of security in the electronic commerce. Most importantly, taxation on the cyber trade has been one of the most crucial concerns related to e-commerce globally. Studies (Wimmer, 2003) have indicated that while creating laws and regulations related to the e-commerce, one of the major confrontations is the application of regulations in cyberspace environment, which creates the process a very complex one. In this regard, it will be very imperative for the government of Ruritania to consider broadest range of possibilities. For this reason, in order to consider every perspective, it is advisable that the government should share the proposed legislations and strateg ies with local, as well as international stakeholders, as their approval will be crucial to encourage e-commerce activities in the country, and their discontent may result in adverse outcomes. In other words, consensus of the government officials, as well as the other stakeholders will ensure effectiveness and success of the legalization process that many countries avoid and face adverse results. To begin the process, the Electronic Transaction Act (Smith, 2007) will be the basic and essential regulation to resolve existing legal issues in Ruritania and it will be an efficient way of authenticating electronic transactions in the country. Specifically, this act will enable contractual transactions, such as offers and acceptances in the cyberspace. Additionally, the act will enable customers to fulfill the legal requirements by using their electronic signatures that will resolve a number of legal issues in the e-commerce arena of Ruritania. Consequently, it is anticipation that the El ectronic Transaction Act (Smith, 2007) will increase electronic commerce activities in Ruritania by ensuring efficiency in the cyberspace. Moreover, business organizations will also be benefiting from this act due to reduction in managerial duties and operational costs after its introduction. Besides the act, another suggestion is to ensure compliance of laws and regulations by all the service providers and stakeholders involved in the

Improving Decision Making Essay Example | Topics and Well Written Essays - 1250 words

Improving Decision Making - Essay Example The company's defence that the price was part of a "random price test" and could be refunded solidified the suspicion further it was into dynamic pricing activity, as similar instances were far too many. Just like the company offered $51 less by Amazon than its own usual price on a dedicated bargain website (ramasastry, cnn.com). An analysis can be done from figures provided as quarter wise sales data, of a particular book sold through this portal, (Niles, R., ojr.org). It shows that the company had skimmed high earnings through a dynamic pricing policy in the first quarter sales. Eleven and twelve copies of the same book were sold at the prices of $11.02 and $11.50 each respectively while in the second quarter the same book sold sixteen and eleven copies each at the prices of $11.02 and $11.70 respectively meaning a highly elastic nature of the book's demand can be computed at a elasticity demand- coefficient of two, which is greater than unitary. It may be noticed here that there was an increase in sales of the books even when the prices charged were higher. If total earnings based on variable pricing quarter - on - quarter are considered , then they range from 15% to almost as high as 40%. This is where the marketers like Amazon.com have the opportunity to maximize their earnings from unsuspecting custome rs through their dynamic pricing strategy as even against a higher price Amazon sold more number of copies. The remaining quarters also showed a similar effect. Benefits & disadvantages The benefits of dynamic pricing comprise of stimulating demand which helps to churn inventory quicker translating into more revenue and greater margins. The new focus is on target pricing, with technology profiling the price sensitivity of customers to determine the selection of groups which can be discriminated on pricing. . It is believed by the company to help in maximizing the total revenue for the company. The associates and partners of Amazon even share historical data of their dynamic pricing. (Liquid commerce, information-age.com). The disadvantages are also quite a few such as customer loyalty start disappearing once regular customers find out that they are being overcharged in contrast to a new customer offered a lower promotional price . This could drive customers to bargain counters where everyone is treated fairly and there is no discrimination through dynamic pricing. The other drawback of this method may be a legal threat incase it appears that the firm is violating an titrust laws or not having a fixed price policy. Conclusion However, it may be an end of an era of list prices where the product life cycle is short, (Strategic interactive marketing, managing change.com), the distance minimized and delivery lead times lessened with the help of technology and modernization. Industry experts have reportedly observed dynamic pricing to be a boon to high fixed and low marginal cost industries and also as a necessity for e commerce (Weiss, R., M. & Mehrotra, A., K.,

Increasing compliance with asthma treatment (Noncompliance and poor Research Paper

Increasing compliance with asthma treatment (Noncompliance and poor compliance with asthma treatment has continued to increase c - Research Paper Example Meagre compliance puts pediatric patients in danger of more medical problem of continued disease. Non-compliance leads to difficulties in assessment of children’s condition. This is a cause for poor diagnosis and lowered quality of healthcare on the patient. Non-compliance causes the relationship between a patient and doctor to be complicated. For compliance to hold, it is important for the doctor to have a one on one relationship with the patient. Nearly a third of pediatric patients fail to comply with treatment in the short term. Non-compliance is not necessary dangerous or inappropriate in cases where patients fail to comply from fear of harm by the medication prescribed from their past experience and in cases where it is ‘intelligent non-compliance.’ Non-compliance takes various forms such as, failure to attend appointments, missing doses of medication. Patients may fail to make appropriate use of their inhaling device. Using an inhaling device wrongly could be intended or a mistake of competence on the patient’s part. Pediatric physicians are encouraged to ensure children patients are well advised on use of inhaling devices whether their parents or those in charge of them are available or not for the sake of emergencies. Compliance in pediatric patients is determined by certain factors such as the patient’s health literacy and their believe systems along with patient’s general education. Patient’s decision to comply is dependent on other factors such as side effects of medication on the patient. Pediatric readmissions are at times consequences of wrong or inadequate instructions on medication by the physician giving prescriptions. Non-compliance leads to further complications that cause patients to spend more time and money in the process of treatment. Approximately $8.5 billion is spent unnecessarily each year on treatments related to non-compliance to medication. Such treatments involve both medical visits and hospitalization other than the initial treatment. This data by the National Pharmaceutical Council implies that most caregivers or parents in charge of a child’s medical prescription fail to insist on the importance of adherence to the prescriptions provided. Parents and caregivers are encouraged to seek assistance from physicians in case of emergencies whenever they can. They are advised on good knowledge of handling techniques for asthma in most situations. The Joint Commission in 2008, allowed and encouraged children hospitals to base compliance reports of core values as Children Asthma Care three. These values are easy to `adopt for hospitals and are efficient in encouraging adherence to medication. Compliance to CAC-1 and two has been on a high note while compliance to CAC-3 has yielded little (Krasnegor 2011). . In bid to reduce the number of asthma pediatric patients re admitted to hospital, organizations have created home based management plans to aid in prescrip tion adherence. The home management plan enhances the patient’s compliance after discharge. These initiatives require hospitals to commit to the process of creating adherence by developing an asthma-specific program. This program, â€Å"reminder and decision support† facilitates discharge of patients while availing administrative and clinical needs at home and school. Reminder and Decision Support gives advice on

Paper #1 Essay Example | Topics and Well Written Essays - 750 words

Paper #1 - Essay Example I am interested in ‘straight’ sex. For example, â€Å"The Invention of Heterosexuality† interested me. I never realized that sexual identity had to do with the progressing cultures. What is acceptable today would have had you locked up in earlier times. Everyone knows heterosexuality started with Adam and Eve (Katz). I know I am heterosexual. The thought of being with a girl makes me uneasy. However I cannot show too much interest due to my fear of Brooke’s disapproval and my ultra preppy crowd’s opinion. I am interested in Freud’s psychosexual stages. The oral, anal, and genitalia stages made sense. I never thought that everyone is sexual at all ages, but I guess it is true. The sexual theories of Kinsey were boring. I do not need an answer to why my body reacts to Nathan. It just does. The science behind sex is useless. Chemistry just happens is my theory. I was extremely bored during this part of the reading. I walked away with a general understanding of the science behind sex, but Kinsey’s whole concept escaped me. The whole sex thing makes me uneasy. This topic is icky to me. I just wish I could be more comfortable with my sexuality at least as comfortable as my friends Brooke, Nathan, Rafe, Trenton, and our group. Maybe when I have sex with Nathan I will understand what it is all about. Being heterosexual or straight is not a choice for me. I feel attracted to boys. I have always been turned on by images of men. Nathan especially turns me on. Lately when I am around him all I think about is his physical presence. His smooth chest makes me want to touch it. His lips make me want to kiss and explore them. I have chalked all this up to hormones. It seems natural. Heterosexuality is my sexual identity. I have never thought about another girl. Since being with another girl makes me sick, I guess heterosexuality is for me. Gays and lesbians do not fit in with my crowd. No one at Acadia is openly homosexual.

Food Insecurity Projects Conducted by the Following Organizations Research Paper - 1

Food Insecurity Projects Conducted by the Following Organizations - Research Paper Example FAO (Food and Agriculture Organization) is one of the major alliances of United Nations which fundamentally works in the areas of forestry, fishery practices and food or agriculture activities. Under the mission of food safety development FAO have deployed couple of international projects to bring the highest values in food and nutrition for the people of different cultures and communities. FAO has established a Global Information Early Warning System (GIEWS) which take actions in food security situations prevailing in Qatar, Libya, Kuwait, and Morocco etc. The organization has established integrated pest management systems, which prevent pest diseases to come to rural food districts. In 1990s FAO trained Asian farmers to apply advanced pest control methods for the prevention of pest contagion, which eventually saved a lot of food sectors which were exposed to food diseases at that time (FAO). In the origin of G8 summit where world top leaders enjoined to combat food insecurity, GAFSP (Global Agriculture and Food Security Program) came out as a solution for those regions of the world which are in the bad shape of food and agriculture. GAFSP is a global financial mechanism which is to structure and manage Global agriculture and food. It is an international fund raising mechanism which is active to resolve Global food chain problems. The problems of food supply and demand, problems of nutritional insecurities and problems of health and food safety are all important considerations of GAFSP (FAO). Global Green Growth Forum (3GF) is an idea of maximized growth improvised by the Denmark Government which is in direct mission to combat international food insecurities. It is a concept that has brought different countries to align at one major cause and that is to secure water for the coming generations, and for the future Planet Earth’s

The Usefulness of Marketing for Media and Entertainment Companies such Assignment

The Usefulness of Marketing for Media and Entertainment Companies such as Disney - Assignment Example Marketing in a media and entertainment industry is a very useful tool in promoting new brand products as well as building of the overall brand’s image. There are many different forms of marketing promotions used, including  : trailers, TV commercials, print advertisements, promotional and street marketing, internal marketing, and partnership marketing. Below is provided a brief overview of each of these marketing techniques. Trailers, TV commercials and print advertisements are the core advertisements of a motion picture industry (Federal Trade Commission 2000). Trailers represent a unique form of advertising whereas the theatres show the trailers of the studions for no additional payment. These trailers are shown in the theaters either with particular feature, or with a particular feature thus reaching the studio’s target audience (Federal Trade Commission 2000). Trailers appear in the theaters, TV commercials, and Internet six months to a year before the film actually opens (Federal Trade Commission 2000). Advertising through outdoor banners, and print media such as magazines and newspapers also appear long before actual opening and enables the studios to generate greater interest in a film (Federal Trade Commission 2000). In addition to the above listed promotional activities the studios often use radio advertising to generate interest in film. Even though it is used less extensively than TV advertising, it is an integral part of many advertising campaigns (Federal Trade Commission 2000). Street marketing is also a popular way of promoting the media and entertainment products through a distribution of a variety of promotional materials, including  : "coming soon" banners, postcards, window displays, posters , flyers, locker posters, key chains, t-shirts, hats, cassette and CD samplers, "scratch and win" promotions, posters at buildings and bus stop benches, etc. (Federal Trade Commission 2000). Internet marketing is becoming more and more

Food Insecurity Projects Conducted by the Following Organizations Research Paper - 1

Food Insecurity Projects Conducted by the Following Organizations - Research Paper Example FAO (Food and Agriculture Organization) is one of the major alliances of United Nations which fundamentally works in the areas of forestry, fishery practices and food or agriculture activities. Under the mission of food safety development FAO have deployed couple of international projects to bring the highest values in food and nutrition for the people of different cultures and communities. FAO has established a Global Information Early Warning System (GIEWS) which take actions in food security situations prevailing in Qatar, Libya, Kuwait, and Morocco etc. The organization has established integrated pest management systems, which prevent pest diseases to come to rural food districts. In 1990s FAO trained Asian farmers to apply advanced pest control methods for the prevention of pest contagion, which eventually saved a lot of food sectors which were exposed to food diseases at that time (FAO). In the origin of G8 summit where world top leaders enjoined to combat food insecurity, GAFSP (Global Agriculture and Food Security Program) came out as a solution for those regions of the world which are in the bad shape of food and agriculture. GAFSP is a global financial mechanism which is to structure and manage Global agriculture and food. It is an international fund raising mechanism which is active to resolve Global food chain problems. The problems of food supply and demand, problems of nutritional insecurities and problems of health and food safety are all important considerations of GAFSP (FAO). Global Green Growth Forum (3GF) is an idea of maximized growth improvised by the Denmark Government which is in direct mission to combat international food insecurities. It is a concept that has brought different countries to align at one major cause and that is to secure water for the coming generations, and for the future Planet Earth’s

Principles of Accounting Essay Example | Topics and Well Written Essays - 750 words

Principles of Accounting - Essay Example Whenever any individual wants to invest in any certain industry then he must research about the scope of the industry. Whether the industry is profitable or not, who are the giant players at this time in the market, how these giant players can restrict any new entrant in the market and all these type of questions must be answered initially before going for an investment. If the feasibility of any project is not completed before its start up then the chances of success are surely reduced. Another important consideration is to check one’s own interest towards the new venture. If the specific individual is not capable of grabbing that investment opportunity then he may not be able to take it successfully. The external factors play a very important role in the operations of a single firm. Therefore it is necessary to check these external factors not only their influence but also its intensity on the specific venture or the company which we are going to take on. Markets trends are very much important because they help to devise the strategies to operate in the market. Demand plays a very important role to boost up the profit margins of the company. It is important to check whether the products or the services which the specific company or we can say hotel in our case is offering, are fulfilling the public demands or not. Whether the company has good reputation in the customer’s minds or not? It is also a worth considerable point that either the firm is just covering its costs or also making profits. Whenever we are going to talk with the owner of the company which we are going to purchase, there are certain things which should be clarified before any further negotiation. We should ask the owner about the track record the hotel. Track record means the reputation of the hotel in the industry or we can say the market. The owner should be asked about the capability or in other words we can say

The different transitions children and young people Essay Example for Free

The different transitions children and young people Essay Starting a new school When a child or young person moves school they may start to feel sad/upset and lost that they are leaving all their friends behind and may not see them everyday anymore. Moving school could make the child or young person feel nervous because they will have to make new friends and this could make the child feel anxious because they don’t know what will happen. When children have been to a small nursery for all of their life and they know all the staff and children they will be used to that setting it can be a very daunting thing starting ‘big school’ so they have taster sessions and meet their new teachers before they start in order to get them ready for school. New siblings When a Child or young person parents have a new baby it could leave the older child feeling like they are not the baby of the family anymore. They may feel jealous or even upset because he/she may not be getting as much attention as before; this could make the child start to attention seek they may start acting up or even throw more tantrums to get the attention they want. Puberty This could make the child or young person feel confused because they can’t control what is happening to them; the changes the young person will be going through may make them feel insecure about their body and can result in a loss of confidence. They will be struggling with their identity throughout puberty which can cause them to be stressed because they won’t know what they like and dislike. Puberty This could make the child or young person feel confused because they can’t control what is happening to them; the changes the young person will be going through may make them feel insecure about their body and can result in a loss of confidence. They will be struggling with their identity throughout puberty which can cause them to be stressed because they won’t know what they like and dislike. Puberty This could make the child or young person feel confused because they can’t control what is happening to them; the changes the young person will be going through may make them feel insecure about their body and can result in  a loss of confidence. They will be struggling with their identity throughout puberty which can cause them to be stressed because they won’t know what they like and dislike.

Student Presentation on Rotavirus Essay -- Essays Papers

Student Presentation on Rotavirus Encounter Rotavirus is a wheel-shaped double stranded RNA virus. It is the most common cause of gastroenteritis in children between the ages of 6 months and 2 years. It is believed that by the age of 4 most children in the United States have experience this infection and have developed immunity to severe disease caused by rotavirus. Individuals that are known to be at increased risk with complication of dehydration due to this viral disease include malnourished children as well as malnourished adults especially in the developing countries and the elderly that have a weakened immune system as they age. According to the Lancet, rotavirus is still believed to be the most recognized cause of diarrhea in children everywhere, however the infection is much more deadly in the developing world. "In the USA, for example, rotavirus infections are responsible for 50,000 admissions a year but only 20 deaths. In the developing world, on the other hand, rotavirus is responsible for 20% of deaths from diarrhe a in children. Worldwide it is estimated that virus kills about 500,000 children under the age of 5-years-old each year"(McCarthy 2003). As far as the U.S. is concerned, the rotavirus disease spread seems to have a seasonal distribution. (Seasonal Pattern). It has been accounted in many studiesthat rotavirus diarrhea shows a significant winter seasonality. This very unique wave of spread seems to move successively from west to east in the U.S., starting from Mexico and Southwestern states in the months of October and November and reaching the East coast in March and April. It has been suggested that weather conditions such as low temperature and humidity along with facilitated viral survival on fomi... ...d Health Policy)." The Lancet. 2003: 361; 582. Meissner, Cody. "Rotavirus and Other Viral Agents of Gastroenteritis." Mechanisms of Microbial Disease. 1999: 3; 345(9). "Pediatric Infectious Disease Journal: Rotavirus infections." Archives of Disease in Childhood, 2002: 87; 564(1). Internet "Rotavirus." Center of Disease Control and Prevention. 2003. http://www.cdc.gov/ncidod/dvrd/revb/gastro/rotavirus.htm "Rotavirus." Center of Food Safety and Applied Nutrition. Jan, 2003. http://vm.cfsan.fda.gov/~mow/chap33.html "EMT of Rotavirus." Kisielius, Jonas Jose et al. ASM MicrobeLibrary. http://www.microbelibrary.org/FactSheet.asp?SubmissionID=590&LS "Image of Double Capsid." 1995. http://web.uct.ac.za/depts/mmi/stannard/rotaboth.gif "EMTs of Negatively Stained Rotavirus as Seen in a Stool Sample. http://www.wadsworth.org/databank/rotavirs.htm

Electronics :: essays research papers

Microsoft® Word Viewer 97, the newest member of the Word Viewer family, is a freeware product that allows you to view and print Microsoft Word 97 documents. Like previous versions of Word Viewer, the latest version can also open documents created with all previous versions of Word for Windows and version 4.x and above of Microsoft Word for Macintosh®. You cannot edit an open document in Word Viewer 97. However, if you have Word 97 installed, Word Viewer can open the document in Word. You can also copy text to the Clipboard to paste it in other applications. Microsoft encourages you to distribute Word Viewer 97 along with your Word 97 documents to people who do not have Microsoft Word 97. What’s New in Microsoft Word Viewer 97 Microsoft Word Viewer 97 is optimized for displaying Word documents inside Microsoft Internet Explorer 3.x and above. If you have Netscape Navigator 2.x or above, Word Viewer Setup will install a plug-in that allows Word Viewer 97 to display documents inside the Navigator window. Word Viewer 97 includes the following, market-leading Microsoft Word 97 features:  Online Layout View for easy reading of online documents, including those with background colors and textures  Document Map for point-and-click navigation through longer documents  Hyperlink navigation to open any hyperlink in a document with your installed browser System Requirements for Word Viewer 97  A personal computer with a 486 or higher processor  Microsoft Windows® 95 operating system or Microsoft Windows NT® Workstation operating system 3.51 or later  4 MB of memory for Windows 95 (8 MB recommended)  12 MB of memory for Windows NT Workstation  7 MB of hard disk space (9 MB free for installation only)  VGA or higher-resolution video adapter  Microsoft Mouse or compatible pointing device Ordering Microsoft Word 97 If you would like to order the retail version of Microsoft Word 97, contact the Microsoft Order Desk at (800) 360–7561 in the U.S., visit the Microsoft Online Shop, or contact your local Microsoft subsidiary. To locate your subsidiary, see the Microsoft World Wide Offices Web site at:   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  http://www.microsoft.com/worldwide/default.htm Contents To jump directly to any topic, click its page number in the table of contents below. Microsoft Word Viewer 97 for Windows 95 and Windows NT  Ã‚  Ã‚  Ã‚  Ã‚  1 What’s New in Microsoft Word Viewer 97  Ã‚  Ã‚  Ã‚  Ã‚  1 System Requirements for Word Viewer 97  Ã‚  Ã‚  Ã‚  Ã‚  1 Ordering Microsoft Word 97  Ã‚  Ã‚  Ã‚  Ã‚  2 Contents  Ã‚  Ã‚  Ã‚  Ã‚  2 Technical Support for Microsoft Word Viewer 97  Ã‚  Ã‚  Ã‚  Ã‚  4 Microsoft Knowledge Base  Ã‚  Ã‚  Ã‚  Ã‚  4 The World Wide Web  Ã‚  Ã‚  Ã‚  Ã‚  4 TechNet  Ã‚  Ã‚  Ã‚  Ã‚  4 Microsoft FTP Site  Ã‚  Ã‚  Ã‚  Ã‚  4 Microsoft FastTips  Ã‚  Ã‚  Ã‚  Ã‚  5 Information on using Microsoft Word Viewer 97  Ã‚  Ã‚  Ã‚  Ã‚  5

Relation to the Socio-Political Essay

Comparison and Contrast of the General Tones of the Sumerian and Egyptian Hymns, in Relation to the Socio-Political and Geographic History of these Nations It is interesting to note that the Egyptian and Sumerian civilizations both sprung up beside rivers: Egypt lies in the delta of the Nile while the Sumerian civilization was on the fertile Mesopotamia along the banks of Tigris and Euphrates. It is thus expected that both civilizations revere their river, and associate them with gods, because the rivers prove to be vital to their existence and a channel of life for them. These forces of nature are considered holy and addressed by prayers. Examples of such pleas can be found in both hymns â€Å"A Sumero-Akadian Prayer to Every God† and the â€Å"Hymn to the Nile. † In these prayers, however, we find very different attitudes of the early people towards their gods. In the Sumero-Akadian prayer we will read a tone of sorrow, grief and fear by a troubled soul over his offences with the gods. The introduction fearfully desire for peace with the divinity: â€Å"May the fury of my lords heart be quieted toward me. † Throughout the text we will also find out that the gods are not named, but is rather just sanctified as an existing being that may not be offended. This apparent fear of the divinity may be attributed to the structure of the Mesopotamian civilizations, where the land was divided into different city-states believed to be owned by a deity. The Sumerian state is therefore not a solid state, but is a conglomeration of small states. Consistent fear of invasion made them turn into the divine beings for protection and blessing. As a further note, in the Sumero-Akadian civilizations, the power of government is divided into two: the lugal took care of the military powers and the even more powerful ensi was the supreme religious leader who also controlled â€Å"economic and technological expertise† (Krejci and Krejcova, p. 31). It can therefore be seen that the fear of the gods was the way of the ensi to maintain political control over his dominions. Political and social structure in Egypt proved much different from the Sumerians. The whole of Egypt was controlled by only one ruler – the Pharaohs. This unity gave the Egyptians more control over their surroundings and their country. Early on, the Egyptians had a clear sense of identity (Kemp, p. 25). This control is best exemplified by their ability to time and control the flooding of the Nile. However, geographically, the Egyptians were not as lucky as the Sumerians, as they were surrounded by deserts. This made them consider the Nile as a gift from the gods, a means by which they would live. It is therefore not surprising that the â€Å"Hymn to the Nile† is a joyous song of praise. The overall theme of the hymn is perhaps best stated in the first lines: â€Å"Hail to thee, O Nile! Who manifests thyself over this land, and comes to give life to Egypt!† References Mircea Eliade `From Primitives to Zen`: A SUMERO-AKADIAN PRAYER Ancient History Sourcebook:Hymn to the Nile, c. 2100 BCE Jaroslav Krejci, Anna Krejcova (1990). Before the European Challenge: The Great Civilizations of Asia and the Middle East. SUNY Press. Barry J. Kemp (2006). Ancient Egypt: Anatomy of a Civilization, 2nd Ed. Routledge

M&M’s Case Study Essay

1. Introduction and Background The major purposes of effective leadership and management consist in timely monitoring of organisational environment, development of adequate responses to environmental challenges and further strategic planning and changes[1]. Relevant leadership strategies and implications can solve numerous business challenges and help organisations to overcome diverse external as well as internal pressures and crises[2]. This strategic report is aimed at the identification of the key business challenges of M&M’s through external and internal analysis and further development of solutions and specific recommendations on how effective leadership can meet these challenges in this organisation. M&M’s is a popular confectionary brand, which belongs to Mars Incorporated. The brand’s name is an abbreviation for its creators such as Mars and Murrie. The main products of M&M’s are chocolate and peanut colourful candies with the letter ‘m’ on one side[3]. The product was firstly launched during the World War II, and the main customer of M&M’s was the US army. In 1980, the firm began its foreign market expansion[4]. Nowadays, Mars Inc., the parent company, is one of the biggest confectionery manufacturers in the world. M&M’s chocolate beans are sold in more than 70 countries around the world. The company employs more than 40,000 people all over the globe. It should be noted that M&M’s is a private firm, which started from a family business. In 2010, total revenue of the parent company, Mars, constituted $30 billion[5]. M&M’s uses flat organisation structure, which makes the company very responsive to the needs of its em ployees as well as customer. The main competitors of M&M’s are Hershey, Nestle, Cadbury and Kraft Foods[6]. M&M’s business strategy consists in maintaining high quality of the production alone with high volume and low prices. 2. Environment Monitoring Research and development (R&D) department has always been of great importance for M&M’s. It has been mentioned in the background that multi-level efficiency is one the main principles of the firm. To achieve this efficiency, the company relies on its own market research and general industry publications and analyses[7]. The company’s success formula consists in in-depth customer engagement practices, through which tastes and preferences of customers are studied and analyses. For instance, in 2002, M&M’s monitored customer environment through the internet survey method, when the target population was proposed to select a new colour if candies. As a result, purple candies were added to M&M’s production[8]. Furthermore, it should be noted that in the early 2000s, the external environment began to rapidly change. In response, M&M’s needed to develop adequate measures and strategies in order to remain competitive the market. In this case, M&M’s decided to implement the ‘launch and learn’ approach, which can be considered another successful method of monitoring the environment[9]. As a result, ‘My M&M’s’ brand was introduced to the customers. The main idea of the new brand consisted in customisation. Customers could order chocolate beans, but instead of the letter ‘m’, they could request their names or even images. In-depth market research and monitoring were also made after the launch of the new sub-brand. The new product turned out to be successful and appreciated by customers. In addition, it should be noted that M&M’s uses the benchmarking method when new marketing strategies are tested in smaller focus groups[10]. 3. External and Internal Analysis In order to understand external environment of a company, the PESTEL framework is frequently implemented. It should be noted that PESTEL is an acronym, which stands for political, economic, social, technological, environmental and legal environmental factors[11]. Political †¢ M&M’s sells its chocolate beans in more than 70 countries all over the world[12]. If the government of a country is unstable, it can negatively affect the firm and its sales. For instance, quotas on imports and other restrictions may be introduced. In these conditions, M&M’s will be able to bring only a specific amount of chocolate beans to the local market. The main examples of such countries are Serbia, Thailand, China, etc.[13]. †¢ The main M&M’s markets of presence are the US and the UK, which are characterised by low political risks[14]. Economic †¢ The global economic crisis has negatively affected customers’ buying capacity. However, it should be mentioned, that chocolate beans are a fast-moving consumer good. Thus, it can be sold quickly even during economically pressing times and at low prices unlike cars and electronics, which are durable and high-priced commodities[15]. †¢ As a multinational company, M&M’s opens new factories in different countries. The company hires employees and helps to decrease unemployment in developing economies such as Brazil, Kazakhstan, Mexico, etc. In turn, M&M’s also suffers from unemployment and other macroeconomic conditions in these economies. †¢ The market has reached maturity yet, neither in the US, nor in other countries[16]. Social †¢ The company produces chocolate beans, which are demanded by wide categories of buyers, from kids to adults. †¢ The company’s products are very popular with special events such as weddings and birthdays. †¢ The public is worried about the quality standards used in the company[17]. Technological †¢ Contemporary marketing strategies require from M&M’s using online sales and online customer involvement. Customer engagement marketing methods are also required where the internet serves as the playground[18]. Environmental factors †¢ Chocolate beans production cannot be classified as highly damaging to the environment and employees’ health. †¢ However, M&M’s depends on the production of cocoa beans and weather conditions in which they are cultivated. Such input material as cocoa beans are unlikely to run out[19]. Legal factors †¢ M&M’s has to follow the regulations of the US Department of Agriculture (USDA), Environmental Protection Agency (EPA) and Food Drug Administration (FDA) on the chocolate candies production[20]. †¢ M&M’s has to follow the legislation in all countries where it operates. †¢ M&M’s has to protect its employees’ rights and freedoms. The next step of environmental scanning is SWOT analysis. This analytical framework will help to identify the company’s internal, including strengths (S), weaknesses (W), opportunities (O) and threats (T)[21]. The SWOT analysis also helps to determine whether the company’s resources and capabilities are enough to compete with other organisations in the marker[22]. Strengths †¢ Strong and well-known brand name; †¢ Belonging to the family of the largest confectionary firm; †¢ M&M’s operates in over 65 countries around the globe[23]; †¢ Good reputation among customers and suppliers; †¢ High operational efficiency; †¢ High-quality products[24]; †¢ M&M’s chocolate beans are the best selling candies in the market; †¢ New brand ‘My M&M’s’, which offers customisation; †¢ Strong leadership and teamwork; †¢ Good resource allocation; †¢ Ability to listen to employees’ and customers’ ideas[25]. Weaknesses †¢ M&M’s promotional campaigns require considerable funding; †¢ Employees are resistant to change; †¢ Complex business environment, which causes interest conflicts; †¢ Flat organisational structure has some disadvantages. For example, one employee may have a few bosses. Furthermore, this structure type may limit the company’s growth. †¢ Mars Incorporated was criticised for contracting with low-cost African suppliers of cocoa beans, who used child labour[26]; †¢ Lack of innovative ideas and no recent innovations in the product range. Opportunities †¢ Further market expansion; †¢ Wider diversification of products in the foreign markets; †¢ To meet customer demand; †¢ Technology improvement and development[27]; †¢ Innovation; †¢ Creation of brand-new goods; †¢ Elimination of disadvantages related to flat structure[28]. Threats †¢ Lack of innovations can cause shifts in consumer tastes. To be more specific, customers can stop buying old and outmoded candies and start buying new candies with innovated product and package design. †¢ The number of competitors may increase[29]; †¢ Further growth of trade barriers; †¢ Decrease in consumer demand; †¢ M&M’s rivals’ innovated design can give competitive advantage. The Cultural Web analysis helps to see a more comprehensive and bigger picture of the company’s culture[30]. The framework consists of 6 separate dimensions, which are stories, symbols, power structures, organisational structures, control systems and rituals and routines[31]. Stories Mars Incorporated, the owner of M&M’s, is one of the greatest examples of the so-called ‘American dream’ realisation. Founded in 1911, Mars became a multi-national company with more than 50,000 employees very quickly. Workers of the firm are viewed as the most valuable asset. This idea is one of the main company’s focuses. Employees work in a highly motivating and inspiring environment[33]. They are given bonuses for coming to work on time, which stimulates their performance and productiveness[34]. Symbols Small panned chocolate candies covered with coloured edible shell, which does not allow chocolate to melt in one’s hands, prove to be the major symbol of the company. Furthermore, the letter ‘m’, which stands for M&M’s name is a highly recognisable symbol. In addition, excellent quality and great taste have made M&M’s the world’s best selling candies[35]. Power Structure Mars Incorporated, the parent company of M&M’s, was established as a family business. It was founded by Frank Mars in 1911 in Tacoma. Today, John Mars, a grandson of Frank Mars, is the chairman of the company. Paul Michaels is the company’s CEO at the moment. All the serious decisions in the company are made by the members of the Mars family[36]. Middle managers are given less power in the organisation. They are responsible for ‘insider’ management, and do not participate in taking strategic decisions. Organisational Structure The company has a flat organisational structure. This means that the number of intermediates between top managers and employees is reduced to a minimum. Hence, the role of middle managers is nearly eliminated[37]. Employees are actively involved the corporate decision-making process and can easily access the senior management. This type of organisational structure allows improving communication between management and workers. The company is teamwork oriented, which is another benefit of the flat structure type[38]. Control Systems It has been mentioned that one of the major corporate values and principles in Mars and M&M’s is efficiency. The company’s aim is to generate the maximum revenue using minimum input materials and resources. Another important value is quality, which needs to be given considerable attention and accurately controlled. The company relies on an internal control system, which guarantees achievement of such objectives, as efficiency and compliance with the relevant laws and regulations. Other departments of the organisation are manufacturing, marketing, sales, human resource, research and development, supply, communications and finance[39]. Rituals and Routines Unchanged design of chocolate beans since 1941 may be viewed as one of the key rituals of M&M’s. The firm regularly organises informal events for its employees, which improve communication between organisational members and facilitate learning in the workplace. The slogan of the company illustrates the main distinctive feature of M&M’s chocolate beans: â€Å"Melt in your mouth, not in your hands†[40], which builds strong associations with M&M’s candies. This slogan stimulates customers to test the firm’s promise. Hence, eating chocolate beans that do not melt in hands has become another important ritual. Another important analytical framework, which helps to understand the overall degree of rivalry in the industry where the company operates, is Porter’s Five Forces[41]. According to this model, each industry is influenced by five forces, namely supplier power, buyer power, threats of new entrants, threats of substitutes and degree of rivalry. Supplier power There are plenty of suppliers all over the world that sell cocoa beans. M&M’s buys considerable amount of cocoa beans and is dependent on prices set by the suppliers. Even insignificant growth of prices can result in increase in the prices for the final production by M&M’s. On the other hand, M&M’s can easily switch suppliers since it does not have long-term obligations. Thus, supplier power is low[42]. Buyer power M&M’s is presented in more than 70 countries. This means that the firm’s customers are many and they are highly fragmented. No single customer can significantly impact M&M’s and their pricing policy. It can be concluded that the buyer power is low[43]. Threats of new entrants New entrants in the confectionery market are possible. However, new market players need to meet huge capital requirements in order to enter the market and start accumulating large market share. For this reason, it may be assumed that the threats of new entrants are medium[44]. Threats of substitutes There are plenty of other large multinational companies and highly recognisable brands in the confectionary market (e.g. Kraft Foods, Nestle, Hershey Co and Cadbury). If M&M’s will demonstrate weak innovativeness and creativeness in product range, customers can easily switch to alternative manufacturers and their goods. Threats of substitutes may be evaluated as high[45].

Animal Farm Allegory – Revolution and Dystopia

Eric Blair, known by his pen name George Orwell, was an Englishman whose writings attacked political and social oppression. One of his best-known works, Animal Farm, was written in 1945 and is a satire on abusive political power and an allegory of Russian history. George Orwell’s life experiences influenced Animal Farm; as a student, he was discriminated against, and as an adult he was often impoverished and rebelled against social and economic oppression. Napoleon, a huge Berkshire boar who becomes the dictator of Animal Farm, exhibits many of the traits of Stalin and other dictators as he constantly manipulates thought and belief, sets up a scapegoat, and proves his power by making others suffer. Napoleon uses his agent Squealer to manipulate thought and belief about he happenings on the farm just as Stalin used the communist newspaper, Pravda. Throughout the course of the novel, the animals all work on the windmill, the main project of the farm. At the very start, Napoleon had been opposed to the idea of the windmill, but through Squealer makes all the other animals believe â€Å"that [he] had never in reality been opposed to the windmill† (Orwell 71). Napoleon is probably opposed to the idea of the windmill because it was Snowball’s idea first. After Snowball was expelled, Napoleon takes the idea as his own so he can have the credit if it succeeds, and if it doesn’t then he can blame Snowball. Joseph Stalin did much of the same idea in that if anything worked, it was his idea and if it failed, he quickly found a scapegoat. Napoleon also uses Squealer to spread propaganda about his false feelings for the animals. He has Squealer give long speeches in which he â€Å"would talk with the tears rolling down his cheeks of Napoleon’s wisdom, the goodness of his heart, and the deep love he bore to all animals everywhere, even and especially the unhappy animals who still lived in ignorance and slavery on other farms† (Orwell 100). Napoleon obviously doesn’t care much for the animals on the farm just as Stalin and other dictators don’t really care about the well being of the people that they rule. Napoleon, like Stalin and other dictators, uses propaganda to maintain control over the people, and keep himself in power. Just as Stalin sets up Trotsky as his scapegoat for things that go wrong, Napoleon makes Snowball his scapegoat throughout the novel so Napoleon never takes the blame for anything. As conditions on the farm start to deteriorate under Napoleon’s rule, Napoleon tells the animals that â€Å"[Snowball] stole the corn, he upset the milk-pails, he broke the eggs, he trampled the seedbeds, he gnawed the bark off the fruit trees† (Orwell 88). This isn’t the case, as Snowball had never done any of those things just as all scapegoats usually don’t commit any of the crimes they are accused of. Napoleon, like Stalin and other dictators, need to set up a scapegoat for poor conditions so that failures will never reflect poorly on them. As conditions on the farm grow worse and worse under Napoleon’s rule, it becomes commonplace for the animals to accept that â€Å"Whenever anything went wrong it became usual to attribute it to Snowball† (Orwell 88). A big enough lie has been told about Snowball so often, that all the animals just automatically believe that all the problems on the farm are Snowball’s fault. Without scapegoats to blame all their problems on, dictators would be overthrown even more quickly than they usually are. Napoleon shares another trait with other dictators in that he must prove his power by making others suffer. To help wash his hands of all of the failures of the farm, Napoleon, by intimidation, forces four pigs to confess â€Å"that they had been secretly in touch with Snowball ever since his expulsion, that they had collaborated with him in destroying the windmill, and that they had entered into an agreement with him to hand over Animal Farm to Mr. Frederick† (Orwell 92). Napoleon holds these trials of the animals and forces them to confess to things that they didn’t do just as Joseph Stalin did during the Moscow Purge Trails. The trials continue and the reasons for slaughtering become even more ridiculous as some animals are even slain for having a dream of Snowball. The awful trials continue, â€Å"until there was a pile of corpses lying before Napoleon’s feet and the air was heavy with the smell of blood, which had been unknown there since the expulsion of Jones† (Orwell 93). The society that the pigs and Napoleon created has now come to mirror the society that the animals had rebelled against at the beginning of the novel. Napoleon, like other dictators, feels that he must continually prove his power in order to keep from being overthrown. Napoleon constantly manipulates the thoughts and beliefs of the other animals, sets up Snowball as a scapegoat, and proves his power by making others suffer for his failures, similar to how Stalin and other dictators established and controlled their regimes. When those in power become corrupt, prosperous societies become dystopias controlled by the wishes and wants of those who lead. Lord Acton once said that â€Å"Power corrupts, and absolute power corrupts absolutely,† a theme that is echoed not only throughout this novel, but also throughout history.

To what extent is the personal thinking more reliable than shared Essay

To what extent is the personal thinking more reliable than shared knowledge for decision making - Essay Example Personal knowledge can only be reliable when the objective or the aim is not broad. When an individual is working alone, there would be less of influence in decision-making, making the scenario more comfortable. Again, lone thinking can save time since there would be no need for discussions or consultation. T provides a situation where someone feels settled and can come up with mature conclusion without further influence. However, the knowledge achieved or shown cannot be compared to the extend through which the situation could be if the knowledge was to be shared. For instance, during an examination, the best way to test certain area of thinking is through taking certain task individually. Examiners set tasks to try on levels of personal knowledge, which can only be tested while alone. Therefore, although, knowledge bring out more advantages while shared, it primary structure or basics are related to personal knowledge. Without individual knowledge, there would be poor shared knowle dge. Another example of benefits of individual thinking is that, it would be easier to look at or see the weaknesses and improvise the best strategies to correct those issues. For instance, a tribe, community, society or even a country can only have one leader. Although there are others, basically, the knowledge of that single leader would determine the developments and guidance within the country. The leader serves as the overall and final decision maker. Therefore, the conditions within that specific leadership empire would be determined by final decision of only one person, the leader. Therefore, personal knowledge might be to some extend reliable. However, shared knowledge bares the largest advantage in decision-making. For instance, from the history, people could provide their territories with security and earn rights to live with

Beethovens love life Essay Example | Topics and Well Written Essays - 250 words

Beethovens love life - Essay Example However, because Brunsvik’s mother arranged a marriage to a much older man of a higher social class, Beethoven had to suppress his feelings for her. Brunsvik felt much the same way about Beethoven, and it wasn’t until her husband died that the love affair between the two of them grew. Over the course of the next few years, Beethoven wrote many love letters for Brunsvik that professed his love for her. However, Brunsvik’s family put her under pressure to end the relationship for the simple fact that Beethoven was a commoner. If she had married Beethoven, she would have lost guardianship of her children from her first marriage. Despite this, Beethoven continued to pursue Brunsvik secretly, although this never amounted to anything. Another woman that Beethoven had strong feelings for was one of his closest friends, Therese Malfetti. It is thought that Beethoven’s famous piece Fur Elise was dedicated to her. The overriding common denominator in all of Beethoven’s relationships is that he pursued women of a much higher social class, which inevitably meant that he was unable to marry any of

Fast Food Effects Essay Example | Topics and Well Written Essays - 1250 words

Fast Food Effects - Essay Example However, fast foods have been proven to have a myriad of effects both positive and negative, while the culture of fast foods is considered to have revolutionized the feeding habits of the American public, it has come under harsh criticism because of the detrimental health effects they have on health among them obesity and diabetes. However, being cognizant of this, the fast food outlets have become more sensitive to the nutritional needs of consumers and have included â€Å"health† fast foods in their menus and even going as far as regulating the amount of salt one can consume. Considering the low pricing, people are often encouraged to buy fast foods and consume them on a regular basis. However, regular consumption of fast foods often results in obesity especially in children, bearing in mind that many of eth foods are high calories such a fries and chicken, which is often deep fried, as result the may end up consuming more calories than their bodies can burn. As a result, their body fat will increase and this will lead to weight gain, and this often has detrimental health effect on the consumer. People with office jobs are more prone to this since they spend all day sitting down and eat packed sandwiches, fries and sodas, due to lack of physical activity, they quickly gain weight and in many cases, this portends health complications in posterity. Consumption of fast foods on a regular basis especially foods rich in simple sugars can lead to insulin resistance; this occurs when the pancreas is not transforming sugars into carbohydrates and energy. Insulin resistance is a precise to diabetes type 2 that occurs when the levels of blood sugar increases (Trembla). This often results to ill health, and one becomes prone to other health complications since diabetes weakens the body’s immunity. This is made worse if someone was already overweight, since it becomes hard for them to engage in

Implementation of Patient Centered Concepts to Improve Quality Essay

Implementation of Patient Centered Concepts to Improve Quality Outcomes and Control Cost - Essay Example The model aims at soliciting the input of patients on the support and education they need to make decisions and participate in their individual care. It is therefore an innovative approach used to healthcare planning, delivery and evaluation. The concept can be implemented in any healthcare setting. However, its implementation in the current healthcare system has a lot of potential impacts and many healthcare providers struggle with how to actualize the concept into the daily business of caring for patients and their families. Potential impact of Patient-Centered Concept on the current health system’s finances According to Lorig (2002), the concept of patient-Centered care can impact positively on the business metrics of the current health system like finances, safety, satisfaction, quality and market share. Overall, the model reduces the costs of providing patient care and it is associated with increased efficiency of care. This is mainly seen in terms of reduced number of re ferrals and reduced diagnostic tests. Increased patient participation during visits by healthcare providers reduces their anxiety and perceived need for investigations/diagnostic tests and referrals. However, there could also be a need to increase the financial resources in some hospitals and increased their levels of staffing to match with the level of staffing required to provide continuity of care. Despite these costs of education, support and other interventions, there is usually a general resource utilization leading to a positive financial result. Generally, the model is associated with improved patient satisfaction and improved health status and this has the potential of increasing the demand for services offered by the heath system (Stewart et al, 2000). This can be equated with high sales because of increased market share and the end result of this is increased profits. The model is not about technological innovations or renovations and the acquisition of new equipment. Ins tead, it is mainly about kindness, compassion, empathy and attitude all of which are completely free and their provision require the hiring of new staff. It entails a maximization of the interactions with patients at the current staffing levels present in the current health system. The exact areas of the budget that may be impacted There are two main areas of the health system budget that are impacted by patient-centered care are expenses for referrals and diagnostic tests. As noted above, increased patient participation during visits by healthcare providers reduces their anxiety and perceived need for investigations/diagnostic tests and referrals. Reduced referrals and diagnostic tests mean reduced costs per unit for the health system. For example, it is cheaper both for the family and the health system to attend to a patient at home than maintaining the same patient in hospital. Cost/benefit analysis that would be helpful in assessing this trend One of the ways to achieve a cost/b enefit analysis for assessing this trend is assessing the overall costs of managing long-term illnesses verses patient outcomes. For example, if the costs of managing such long-term diseases have reduced while at the same time, the survival rates have been increased and mortality rates reduced, then is the model is good. Impact on the structure of health systems and organizational dynamics Effective patient-centered care requires a shift of the current healt

Fashion Buying and Merchandising Essay Example | Topics and Well Written Essays - 2000 words

Fashion Buying and Merchandising - Essay Example The paper "Fashion Buying and Merchandising" discovers the Merchandising and the process of the Fashion Buying. In the fashion industry the fashion retail buyers play an important role. There are many important factors like supplier’s selection and product decision. The most important fact to be noticed is the shift of the retailers from the purely operational background to more strategic background. According to Douglas (2009) the merchandising is the fundamental factor for all of those commercial activities which have distribution attached with it. The fashion wears for the kids have become a new trend in the market. According to the Key Note Childrenswear market report (2009) the UK children’s wear market was valued at 5.29 billion pound in 2008. The primary responsibilities of the buying and merchandising team are identifying the vendor, evaluating the best vendor, negotiation, and placing the order. In the retail industry the fashion and merchandising go parallel. According to Packard et al (1983) the primary role of the buyer’s team is the proper selection of the merchandise to ensure the availability of the new stocks in the store. According to Jackson T, and Shaw D. (2006) the merchandising and the buying team should identify the main responsibilities to add some values to the shop and the main responsibilities are one: pre-selecting and editing product range, two: negotiating value for money price, three: breaking down bulk orders, four: holding stock, five: providing product support.

How Was Vietnam Sexual Bias Essay Example for Free

How Was Vietnam Sexual Bias Essay People have long suffered because of their sexual orientation, but the increasing frequency and severity of this problem only recently gained the attention of the United Nations. Human rights violations based on sexual orientation and gender identity encompasses violence, cruelty, discrimination, and other acts of hatred based on real or perceived sexual orientation or gender identity. Sexual orientation is defined as ―each person‘s capacity for profound emotional, affectional and sexual attraction to, and intimate and sexual relations with, individuals of a different gender or of the same gender or of more than one gender. Gender identity refers to ―deeply felt internal and individual experience of gender, which may or may not correspond to the sex assigned at birth, including the personal sense of the body (which may involve, if freely chosen, modification of bodily appearance or function by medical, surgical or other means) and other expressions of gender, including dress, speech and mannerisms. Violations of sexual minorities are manifested in two ways: 1) physical harm resulting from murder, kidnapping, sexual assault or other forms of violence and 2) unfair treatment, deprivation of liberty, and discrimination exercised on personal and institutional levels. The aspect of physical harm is more frequently noted by the media, but many cases go unreported and without the attention that is needed to curb their prevalence. Special rapporteurs from the UN found previously unnoted examples that show the gravity of these issues. A period of violence specifically targeting members of lesbian, gay, bi-sexual, and transgender (LGBT) groups in Honduras resulted in the brutal killings of 21 people in 2010. One of these victims was ―found dead in a ditch, her body beaten and burned, showing evidence of rape and blows to her face from stoning so severe as to render the remains virtually unrecognizable. In other parts of the world, transsexual women have been beaten in the breasts and cheekbones to intentionally burst implants and release painful toxins in their bodies. Four people were seriously attacked in Uganda and many were forced to hide when a local paper published the photos of 100 people it said were homosexuals and encouraged people to ―hang them. There‘s a cultural contribution to the prevalence of this violence, too. More than 5,000 honor killings take place each year to punish people who do not remain true to cultural expectations. An increasing number of these victims are killed because of their sexual orientation or gender identity. This is seen in the 2009 Iraq killing campaign that tortured and murdered hundreds of LGBT members on the basis of protecting society from the ―third sex. Killings also take place by victims‘ relatives to preserve their family‘s honor. Cultural myths such as homosexuality being a disease or that lesbian women‘s sexual orientation will change if they are raped by a man are also dangerous elements of this problem. Though physical violence based on sexual orientation and gender equality is a pressing issue, attention must also be given to the second aspect of this topic. Discrimination and unfair treatment based on sexual orientation date back to the religious laws of the Bible and other holy books. Napoleon temporarily established laws decriminalizing homosexuality as part of his penal code in 1791, but long-term protection did not take place until Denmark repealed its similar laws in 1933. Almost all other countries have followed Denmark‘s example since then except for those in the Middle East (save for Israel), North Africa, and the former British colonies in Africa, the Caribbean, and South Asia. These latter countries are the most common (but not exclusive) context in which LGBT members are deprived of their liberty in areas of ―judicial prosecution and trial, administrative detention, deprivation of liberty on medical grounds and arrest for the purposes of harassment, among o thers. Even countries that have repealed these laws can foster unfair treatment stemming from sexual orientation because of their inability to better protect victims. Cases of discrimination based on sexual orientation are vastly underreported, but several examples exist that illustrate its solemn presence in the life of people of all ages. According to a 2007 study, up to 40 percent of homeless youth were turned away from their homes and charitable shelters because of their sexual orientation or gender identity. LGBT students are often the targets of violence, harassment, and other forms of bullying while in high school and college. In addition to the physical harm that results, many victims struggle with emotional consequences such as depression and low self-esteem. A 2010 report on prison conditions in Greece revealed that ―detainees in a lesbian, gay and transgender section of a prison were reportedly denied access to an outside yard for two years, confined to their cells and a corridor at all times. Striving to address these forms of discrimination and unfair treatment, the Human Rights Committee (HRC) affirmed that its regard to ―equal and effective protection against discrimination on any ground such as race, color, sex, language, religion, political or other opinion, national or social origin, property, birth or other statusâ€â€" in Article 26 of the ICCPR extends to discrimination on grounds of sexual orientation. Even so, the lack of response from Honduras, Greece, and other countries in which similar atrocities occur demonstrates that nations have not fully adopted the HRC‘s concern on the issue. Without the creation and observation of standard operating procedures that guide law enforcement to handling these issue seriously and responding properly to violations that occur, these countries are unable to progress toward a greater solution. There have been several emergences of human rights violations based on sexual orientation and gender identity in recent world events. In March 2012, a gay man died after being attacked by a group of neo-Nazis at a park in Chile. The perpetrators tortured the man for an hour by carving swastikas in his body and otherwise mutilating him. His death brought renewed efforts by the UN and human rights organizations to call attention to the mistreatment of sexual minorities and the need for harsher penalties for hate crimes. Another example was seen that same month in a different arena when Muslim delegates protested legitimizing homosexuality by walking out of the first UN Human Rights Council debate on gay rights. Without these nations‘ support, the problems will persist and further metastasize. Past UN Action: The UN has made efforts to ensure that the issues of sexual orientation and gender identity are given equal attention to all other areas of human rights violations. In 2007, the International Commission of Jurists‘ discussion on the inclusion of sexual minorities in human rights protection resulted in the ―Yogyakarta Principles on the Application of International Human Rights Law in Relation to Sexual Orientation and Gender Identity. This document served as the foundation for later work by the OAS (AG/RES. 2435) and the UN‘s first resolution (A/HRC/17/L.9/Rev.1) concerning LGBT rights. The UN‘s resolution affirms that violations based on sexual orientation or gender identity are matters of human rights, and it calls for a report on related cases of violence and discrimination. The report (A/HRC/19/41) was published in November 2011 and accounts for unprecedented levels of violence and injustice shown toward sexual minorities. Most recently, th e UN reiterated its deep concern of violence based on sexual orientation and urged member nations to prioritize its reduction and elimination. Problems and Possible Solutions: Researchers fear that the majority of violations go unreported due to the shame of the victim or the apathy of the law and legal systems in some countries. Real action most often takes place when international attention is drawn by a death caused by hate crimes based on sexual orientation or gender identity. There may be no better solution for this problem than to increase international pressure on countries to curb the rate of crimes committed against LGBT members. If a sense of national pride for reducing the crime rate could be established – and a strong sense of shame if the rate remained the same or deteriorates – then a solution to this issue would be more effective and more sustainable. Questions to Consider as you Prepare: * Which should efforts for change focus on: law or education? Who should enact these changes and where would funding originate? * Is there one general solution to this problem or is it region-specific? If solutions are region-specific, how could resolutions be tailored to meet the problems of multiple regions? Who would determine what each regional problem requires to be eliminated? * How can the reporting of crimes based on sexual orientation be improved? How can international actors help without posing a risk to nations‘ sovereignty? * With many crimes occurring within prisons, how can LGBT members be better protected? Is there a way to do this without incurring significant expenses?

An Acute Upper Respiratory Infection Health And Social Care Essay

An Acute Upper Respiratory Infection Health And Social Care Essay Health is an asset and is more valuable than wealth. But, mans triumph in controlling a single disease is always associated with the emergence of a new disease. Acute upper respiratory infection is the major cause of morbidity and mortality in children throughout the world, particularly in developing countries. In developing countries, a children under 5 years of age dies every 7 seconds due to acute respiratory infection. In both the developed and developing countries 20-30 episodes of ARI occurs during the first 5 years of life in a child. About 4 Â ½ million children die due to ARI which accounts for about 30% of all deaths in children (Behara D, 1995). Lahiri and Nadkarni (2001) say that ARI accounts for 20 25% of deaths among under five and 15-30% of total deaths. In a sample survey, pneumonia ranked first in all ages. In India, 10 -15 children per 10,000 die whereas in united states one child per 10,000 die of acute upper respiratory infection. Thus, 25% of the deaths are preventable through proper immunization. Acute upper respiratory infection is the leading cause of child mortality (30%) followed by diarrhea (20%) in India. One in every 100 children in India between the age group of 0 14 years suffers from AURI (ALL INDIA SURVEY 2002). In a general hospital acute upper respiratory infection accounts for 20 40% of outpatient and 12 35% of Inpatient attendance. The vast majority of acute upper respiratory infections are caused by viruses. Most children have 3 to 8 episodes of common cold in a year. Rhinovirus accounts for up to 60% of infections. Cough occurs in 60 to 80% of children with cold. A streptococcal infection accounts for approximately 15% of bacterial pharyngitis. Acute upper respiratory infections (ARI) are one among the important causes of death in all age groups especially in children below 1 year of age. It has been estimated that 2.2 million deaths are due to Acute upper respiratory infections (ARI) throughout the world. ARI accounts for 13 -20% mortality during first year of life and in child hood in India (Registrar generals published figures). It is estimated 630,000 deaths occurred due to acute upper respiratory infection annually among pre-school age group. The magnitude of ARI morbidity and its impact on health services can be measured by the proportion of outpatient attendance due to ARI. As high as 20 40% of children brought to outpatient department and 12 -35% of children admitted to hospital have ARI. There is a need to undertake periodic surveys in various parts of the country to determine the incidence of ARI associated morbidity and mortality in children in order to plan organize and evaluate the health services. The government of India in its policy document of health for all by 2000 A.D recommends the ARI control program me to reduce infant and pre-school child mortality. (Tambe MP, Shivaram.C, Chandrashekhar.Y. Acute upper respiratory infection in children a survey I the rural community, 1999). The symptoms of acute upper respiratory tract infection include rhinitis, pharngitis/ tonsillitis often referred to as a common cold and their complications sinusitis, ear infection, laryngitis and sometimes bronchitis. Symptoms of upper respiratory tract infection are cough, sore throat, runny nose, nasal congestion, headache, low grade fever, facial pressure and sneezing. Onset of the symptoms usually begins 1 3 days after the exposure to a microbial pathogen. The duration of illness lasts for 7 -10 days. (WIKipedia, the free encyclopedia 2000). Acute respiratory infections (ARIs) also includes pneumonia, influenza, and respiratory syncytial virus (RSV), causes 4.25 million deaths every year. ARIs accounts for third largest causes of mortality in the world and the top killer in low and middle-income countries. Acute upper respiratory infection causes at least 6 percentages of the worlds disability and death. These deaths occur mainly in the worlds poorest countries, where the drives of acute upper respiratory infection, includes malnutrition, pollution, overcrowding, and tobacco use. The death due to pneumonia is 215 times higher in low-income countries 3 million to 5 million people suffer from flu every year The most common source of respiratory illness in children is Respiratory Syncitial Virus. Acute upper respiratory infection affects people infected with HIV. The main cause for 20 percent to 40 percent of all hospitalizations in childhood is due to Acute Respiratory Infection. Pneumonia causes 20 percent of all pediatric deaths around the world -1.6 million in 2008, and, 732,000 children die from malaria and 200,000 from HIV/ AIDS every year. Respiratory Syncitial Virus kills at least 66,000 children every year. (Acute respiratory infections Atlas 2010). Researchers from the universita delgi reported that bacteria in the mouth offer probiotic potential against upper respiratory tract infections. There is only a minimal understanding of internal communication between human hosts and their microbes is available,it is of an idea that probiotics are live microorganism which promote health within their host. The benefits of probiotics are predominantly explored so far in the intestinal tract; but,few studies suggest probiotics also promote wellness in the stomach, vaginal tract, skin and mouth. The leading cause of visits to the pediatrician is due to upper respiratory infection in children between the ages of 5 and 12. The main cause for upper respiratory infection is Streptococcus pyogenes and the only treatment available at present is antibiotics, where it prescription rates are running up to 90 percent. Bacteria from the mouths of healthy volunteers were isolated and identified two potential probiotic bacterial strains named Streptococcus salivarius RS1 an ST3. The recently developed oral probiotic prototype and these two strains bound to human pharyngeal cells and responsibe for antagonizing of S. Pyogenes adhesion and growth. Additionally, all these strains were sensitive to antibiotics which are used routinely for treating upper respiratory tract infection. Only about 1 percent of development funding was spent on research on Acute Respiratory Infection in 2007, than the amount spent on HIV related research. Some of the low-cost strategies are available which can be implemented immediately whereas,others require longer term efforts. The strategies mentioned are: Effective distribution of nutritional supplements, vaccination programs, Dissemination of knowledge by public awareness campaigns, Tobacco use to be reduced. Identifying efficient ways to produce vaccines and the distribution need to be strengthened. (Acute respiratory infections Atlas 2010). The supportive therapy of sore throat is gargling with lukewarm saline solution, steam in inhalation, not forcing the child to eat and giving frequent small amount of warm liquid. Tulsi or the loly basil is one of the most common herbs used in cough related remedies. It maintains the health of the throat chest and lungs. In fact, it helps to protect the entire respiratory tract. NEED FOR THE STUDY Literature highlights are increasing incidence of ARI as a major health problem for under five children and health experts advocate alternative therapies like lukewarm saline solution, steam inhalation to treat ARI rather than medication alone. A survey conducted in the rural community regarding respiratory tract infections says that the delay in receiving medical care is considered to learn important reason for the high mortality related to acute respiratory infections in the developing countries. Far distance of the hospital was the main reason for not receding treatment followed by ignorance, family problems etc. Those reasons may force the parents to seek treatment from other alternate resources. The rural medical practitioners are often not institutionally qualified and hence are frequently not able to select and use appropriate antibiotics in adequate dosage for proper duration for the treatment of acute respiratory infections, making the outcome unfavorable in many children. Sensitive use of antibiotics can decrease the adverse effects of it and also the costs spent towards it. Decreased antibiotic usage benefits the patient by reducing the rise of drug resistant bacteria, which is now concerned as a problem in the world nowadays. Health authorities are encouraging physicians to reduce the prescription of antibiotic to treat common Upper Respiratory Infection due to above reasons. (National Center for health statistics 2008) Upper respiratory tract infections (URIs) accounts significant health burden among children.An average child suffers from six to eight attacks of colds each year, where, each attack lasts for seven to nine days. While children are frequently given drugs such as antihistamines, cough suppressants and decongestants, to reduce symptoms, there is no such effectiveness by these medications among children younger than 12 years. The drugs which prescribed for respiratory tract infections are antibiotics, all these antibiotics are not providing much protection against respiratory infections which in turn becomes a sign of future asthma. This again becomes difficulty to attribute antibiotic use in case of asthma. (Anita Kozyrskyj, PhD, University of Manitoba, Winnipeg, MB 2010). When young children affected with both respiratory and non respiratory infections, the antibiotic is the one which is being prescribed frequently. (Mark J.Rosen, MD, FCCP, President, American college of chest Physicians 2010).These physicians came with the conclusion that better decisions for treatment option for respiratory infection can be made only if physicians understand clearly the relationship between asthma and antibiotic use. Tulsi has an important role to play in treating the symptoms of respiratory tract diseases. It acts regularly on phlegm hence it works as a good expectorant giving relief from wet cough. It helps to fight the cause of allergy by which our respiratory tract gets inflamed and then resolves the causative agent. It is anti-inflammatory. It promotes optimum respiratory support. It is an excellent remedy for sore throat and fever. The investigator during her clinical exposure in the community observed that 50% of the under five population is suffering from acute upper respiratory infections. The investigator observed that mothers with under five (child affected with AURI) seeking medical treatment only in case when AURI becomes severe. Mothers in this community ignoring treatment when their children affected with mild AURI and also they are unaware about home remedy for treating the symptoms of AURI. The investigator also identified that reason for seeking treatment only in the severe AURI by the mothers with under five is due to far distance of the health care facilities and also due to poor transportation facilities. And even if mothers seek medical treatment, antibiotics are being prescribed and it is not advisable as per study conducted by (National centre for health statistics 2008). So, the investigator found it is useful to a conduct a research in this community to find the effectiveness to Tulsi on upper respiratory tract infection among under five with upper respiratory infection, where this herb is commonly available and is of no cost. STATEMENT OF THE STUDY A study to assess the effectiveness of steam inhalation with Tulsi leaves on signs and symptoms and behavioral responses of children aged 6 months to 2 years with acute upper respiratory infection at home in a rural community, Coimbatore. AIM OF THE STUDY The aim of the study was to assess whether there was a reduction in the signs and symptoms of acute upper respiratory infection and changes in behavioral responses of the children who received steam inhalation compared to children who did not receive steam inhalation. SPECIFIC OBJECTIVES To assess and compare the degree of acute upper respiratory infection in experimental and control group after intervention. To assess and compare the behavioral responses of children with acute upper respiratory infection in experimental and control group after intervention. To find out the mothers views about steam inhalation with Tulsi leaves. To find out the association between the degree of acute upper respiratory infection demographic variables (Age, sex, immunization status, education of mother, total income of the family). HYPOTHESIS H1 There will be a significant difference in the degree of acute upper respiratory infection between the experimental and control group after intervention. H2 there will be a significant difference in the behavioral responses between experimental and control group after intervention. OPERATIONAL DEFINITION Effectiveness Producing the desired or intended result which is the reduction of symptoms of mild and moderate acute upper respiratory infection and duration of the infection. Steam inhalation with Tulsi 1 liter of water is boiled in a wide mounted receptacle and Tulsi leaves are added to it. The steam coming out of it is breathed by the child while mother is sitting in front of the steam holding the child with head covered. Signs Changes which are observed by the researcher with naked eyes. Symptoms Changes that are noticed by the mother and reported on asking Behavioral responses The reaction of the child in terms of activities such as smiling, walking, running, eating and playing. Acute upper respiratory tract infection (AURI) It is inflammation of the upper respiratory tract involving nose, pharynx and tonsils and manifesting signs and symptoms like runny nose, sneezing, tearing eyes, itching of the nose, pink and shiny nasal mucosa, red and swollen throat, cough, fever and fatigue. Based on the signs and symptoms, AURI is classified as mild moderate and severe AURI. In mild AURI. The symptoms are runny nose, sneezing, tearing eyes, itching of the nose, pink and shiny nasal mucosa, and presence of crusts on the nose and fever. In moderate ARUI, the symptoms are red swollen throat, cough along with the symptoms of mild AURI. In severe AURI, the symptoms are inflamed and enlarged tonsils, pus within the fold of the tonsils, pain during swallowing and pain in the symptoms of mild and moderate AURI. ASSUMPTIONS Acute upper respiratory infections are very common among under five children in urban and rural community. Mothers follow certain home remedies like application of Vicks and Camphor over chest, over head and nose and administration of milk with turmeric and pepper and sugar. Caring children with respiratory infection home in the community is influenced by personal and socio-cultural factors. Children with acute upper respiratory infection mostly treated at home with home remedies which varies from one community to another DELIMITATION The study is delimited to children aged 6months to 2 years The study is delimited to children suffering from mild to moderate acute upper respiratory infections. SCOPE OF THE STUDY The degree of AURI, duration of infection and behavioral response are assessed in AURI children before and after intervention. If there is a significant reduction in the degree, duration and changes in the behavioral responses of experimental group of sample, then it is the clear indication effectiveness of steam inhalation with Tulsi leaves. Teaching steam inhalation is very simple and it can be practiced very easily. If the mothers are able to administer the steam inhalation with Tulsi for their infected children without any difficulties, and if this intervention is acceptable it is clearly indicate the utility value of Tulsi leaves for acute upper respiratory tract infection children. The findings will be beneficial to health practices to motivate mothers with AURI infected children and to promote health life. Conceptual framework A conceptual model can be defined as a set of concepts and those assumptions that integrate them into a meaningful configuration (Fewett, 1980). The development of a concept model is a fundamental process required before conducting actual research. The frame work influence each state of research process. The conceptual framework in nursing research can help to provide a clear concise idea of knowledge in the area. Conceptual framework for this study nursing process model based on Dorothy E.Johnsons Behavioral system theory (1980). According to Johnson, nursing views the individual as a set of interconnected or inter-dependent parts functioning as a integrated whole. Johnson identified seven subsystems. The subsystems are affiliation, aggressive, dependency, eliminative, ingestive, restorative, and sexual. The subsystems carry out special function for the system as a whole. Disturbance in any of the subsystem usually affects the other. The steps of the nursing process in incorporated with the Dorothy Johnsons Behavioral system model. Nursing process is a deliberate activity where the proactive of nursing is performed in a systematic order. Dorothy Johnsons presents a three step nursing process, the steps are entitled nursing diagnosis which parallel the assessment and diagnosis phase, the second step nursing goal equal to the implementation and third step is evaluation. This study focused on children and the dependency system which is one among the subsystems which result in approval, attention, recognition, and physical assistance. ASSESSMENT Assessment is the process of collecting data regarding each subsystem. In this study, the assessment was done in the dependency subsystem. Data on demographic profile (age, sex, immunization status, education of the mother, income of the family) was collected. The children were examined for signs and symptoms of acute upper respiratory infection and behavior responses of the children were collected by interviewing the childrens mother. DIAGNOSIS Through assessment from the subsystem problems are identified and diagnosis is made and it provides basis for nursing intervention. In this study the data collected through observation and interview using interview schedule and observation checklist was analyzed the diagnosis is made on acute upper respiratory infection and categorized into mild, moderate and no infection. NURSING GOALS (PLANNING) After diagnosis is made the goal is to maintain or restore the persons behavioral system balance and stability through planning interventions. In this study, the goal was to reduce the degree acute upper respiratory infection and to restore the high level of activity (behavioral responses). In this study the planning occurs when the children and a nurse identify activities and bring about dependency system equilibrium. INTERVENTION Nursing activity as an external regulatory force assists the equilibrium. Based on the diagnosis, nursing actions and intervention can be planned in terms of teaching, external control or providing responses needed by the client. In this study, the nursing activity was the administration of steam inhalation therapy with Tulsi leaves the children in the experimental group for a period of time brings about change in the degree of acute upper respiratory infection. EVALUATION Evaluation refers to checking the subsystems identified as problematic for balance and overall system stability. In this study, the investigator compared the degree of acute upper respiratory infection of the experimental group children with the control group by using criteria and evaluated the effectiveness of the intervention by observing the signs and symptoms of infection and the report given by mothers of the children. Figure 1 Highlights the conceptual framework on modified nursing process based on Dorothy Johnsons Behavioral system model.