Exporting Purell Hand Sanitize Essay -- essays research papers fc

EXECUTIVE SUMMARYThis report analyzes the possibility of taking Purell crying(a) mass Sanitizer, a product of GOJO Industries, into the Indian market.Purell moldiness Gain Greater Market SharePurell Instant Hand Sanitizer is a portable hand washing solution that cleanses hands without the need for soap and water. In 1997, GOJO Industries entered Purell Instant Hand Sanitizer into retail sale, and the American public embraced the product. However, as large US Competitors have entered the hand sanitizer industry, which is now worth over $ cd jillion every year, Purell&8217s market share is diminishing. Although still the market leader in the industry, GOJO must fight for revenue opportunities. One way to do that is to bow out Purell into international markets.India Provides an OpportunityPossible BarriersGOJO must consider possible barriers to Purell&8217s entrance into Indian markets. These barriers includeRecommendationExtensive research provides evidence that merchandise Purel l Instant Hand Sanitizer in India would be mutually beneficial to GOJO Industries and the people of India.Report OverviewStatement of PurposeThe purpose of this report is to recommend marketing GOJO Industries&8217 product, Purell Instant Hand Sanitizer, in India. Penetrating the Indian market would be mutually beneficial for both GOJO and India.ProductPurell Instant Hand Sanitizer is a portable add-on to routine hand washing. Although 80 percent of disease is spread by contact with the hands, Purell kills 99.9 percent of most common germs. Therefore, Purell is and effective tool that promotes proper wellness and prevents the spread of disease.In 1997, GOJO Industries, a privately owned company, introduced its hand sanitizer for retail sale. Since then, the hand sanitizer industry has exploded in the US to and industry worth $400 million per year. Many public competitors such as Dial and Colgate have entered the market. These larger competitors maintain extensive advertising budget s, which are being used to extend their respective market shares in the hand sanitizer industry. Although GOJO&8217s Purell brand remains the market leader, its share of the market has fallen to 39.4 percent from its initial market control of 100 percent. (FT1) Therefore, to increase its sales revenues, GOJO needs to introduce Purell internationally.India... ...rs. Political pressure for protectionism remains, and moves to cut more sensitive tariffs have been halted.Some exports are subject to licensing, piece some items consumed domestically, such as tea, are subject to quota restrictions. Only a few items, such as tropical wood and beef, are banned for export.Bibliography&8220 community Background. Online. GOJO Industries, Inc. Available http//www.gojo.com/history.html. March 20, 1999.&8220FAQ. Online. GOJO Industries, Inc. Available http//www.purell.com/faq. March 20, 1999.Hardin, Angela Y. 1998. &8220GOJO Getting a Handle on its Purell Market. Crain&8217s Cleveland Business, June 22, 6.&8220Lexis-Nexis. Online. UNC-CH Electronic Indexes and Databases. Available http//library.unc.edu/htbin/build_ER_frame?http//web.lexis-nexis.com/universe. April 12, 1999.Nones, Rachelle. 1998. &8220It&8217s Germ Warfare for Hand Sanitizers. Supermarket News. May 4, 170.Nones, Rachelle. 1998. &8220Retailers Experiment with hand Sanitizers. Supermarket News. May 4, 170.&8220Purell. Online. GOJO Industries, Inc. Available http//www.purell.com/. March 20, 1999.